“Ballymena’s strength has always been its people and its proud town centre. As we look ahead, Council’s focus is clear: to work shoulder-to-shoulder with Ballymena BID so our high streets remain vibrant, welcoming places to shop, meet and do business. A thriving town centre creates jobs for local families, attracts new investment and gives visitors a warm Ballymena welcome every day. Our retailers and hospitality businesses have shown resilience and ambition – they deserve a strong partner at their side. Council will continue to back the BID’s efforts to promote the town, enhance safety and cleanliness, as well as showcase the unique mix of independents and household names that sets Ballymena apart. Just as importantly, the BID provides a united voice for traders – championing practical support, lobbying for resources and making sure local needs are heard. Together, we will build momentum, grow employment and ensure Ballymena remains Northern Ireland’s destination of choice.”