Ballymena Gift Card Celebrates Record-Breaking Year With Sales Exceeding £330,000
The Ballymena Gift Card has enjoyed its most successful year to date, following a record-breaking November and December and continued strong support from the local community.
After an exceptional festive period, the Ballymena Gift Card has now exceeded £330,000 in total sales, building on strong momentum achieved earlier in the year when the scheme surpassed the £250,000 milestone.
When comparing performance year on year, growth during 2025 has been particularly strong:
- Cards purchased increased by 30%
- Total value sold increased by 28% compared to 2024
These figures reflect growing awareness of the Ballymena Gift Card scheme and increasing confidence in Ballymena town centre as a place to shop, dine and enjoy local services.
A Strong Finish to a Standout Year
The final months of the year proved especially successful, with November and December delivering the strongest results since the Ballymena Gift Card was launched. The festive season continues to be a key driver for sales, with residents, employers and organisations choosing the Gift Card as a flexible and meaningful way to support local.
Accepted in a wide range of independent and national businesses across Ballymena, the Gift Card offers choice for recipients while ensuring money is spent locally, supporting jobs and the wider town centre economy.
Community Support Driving Success
Thomas McKillen, Vice Chair of Ballymena Business Improvement District, said:
“The success of the Ballymena Gift Card is down to the people who continue to choose Ballymena. Reaching over £330,000 in sales, after already surpassing £250,000 earlier in the year, shows just how much pride and belief there is in our town.
Whether the Gift Card was bought as a personal gift or a corporate reward, that decision has made a real difference to businesses across the town centre. We are extremely grateful for that support.”
Thank You for Supporting Ballymena
Ballymena BID would like to sincerely thank everyone who chose to support Ballymena by purchasing a Ballymena Gift Card, whether as a personal gift or as a corporate reward. A special thank you also goes to the many local employers and organisations who selected the Gift Card as their corporate gift of choice, helping to keep spending local while rewarding their teams.
Enjoy Your Gift Card and Enjoy Ballymena
If you received a Ballymena Gift Card, now is the perfect time to enjoy it while continuing to support the town centre.
Need new tyres to get through winter conditions. Your Ballymena Gift Card can help with that.
Topping up heating or home essentials. Your Ballymena Gift Card can help with that too.
Fancy a bit of self-care. Pamper yourself in a local beauty salon.
Planning a night out. Dine out, enjoy coffee or meet friends for drinks.
Love a bargain. Treat yourself in the sales and make the most of local retailers.
However you choose to spend it, every Ballymena Gift Card supports local businesses and helps Ballymena thrive.
Looking Ahead
The Ballymena Gift Card remains a key initiative encouraging local spending all year round. With momentum continuing to build, Ballymena BID looks forward to growing the scheme even further in the year ahead.
Enjoy the card and enjoy Ballymena.
